The Project: Making Moments Matter

As part of the new brand strategy by our friends at Atollon (https://atollon.com.au/), Good Gravy Media was engaged to create a full marketing collateral including video content and photography to be used across Hodges’ website, social media platforms and for a TVC campaign. Thanks to the great work done by Atollon, we were able to tailor our work to the concept of “moments” to create emotive and inspirational content.

Creative Process

After diving deeper into the needs and goals of Hodges, we identified their four core services and the key target markets for each offering. At this point, we decided to focus on building a multi-video solution that would connect deeply with each customer journey and strategically utilise the budget to provide the ultimate outcome.

Our answer was to create four separate videos exploring the different customer journeys for each core service. We wanted to focus on making the customers being the heroes of these journeys and showcasing their property moments – the moments that the audience will resonate with and/or aspire to achieve.

To expand the use of the content, these four videos would create two additional videos showing the parallel stories that occur for the ‘buying and selling’ journeys and the ‘investing and leasing’ journeys as well as an overarching brand video and a TV commercial.

To bring this concept all together, we used pre-visualisations in the forms of storyboards and reference material to help us to convey our vision for each storyline and piece of content. Along this journey, we had a few revisions through our collaborations with Hodges which strengthened the overall project and created a unified vision moving forward.

Video Production

With the concept finalised and signed off, it was time to get the show rolling and underway. Planning a production schedule during Melbourne’s lockdowns provided a challenge but it allowed us to be prepared and work towards a goal for when restrictions were lifted. Fortunately, we were able to accurately predict the easing of restrictions in our original timelines and plan accordingly with each announcement.

Production was done across 4 days and 5 locations with an incredible and hard working team that brought the project to life. For a lot of our crew, it was the first job that they had in months and first time that someone of us had seen each other in months. The full list of credits can be found at the end of this post.

PHOTO GALLERY

The Outcome: Moments That Matter

Credits