We love working with fashion brands, designers and companies to create high quality fashions videos with style! From on-location lifestyle to in-studio e-commerce or something a bit more creative and fun, we are here to produce video content that will help your brand stand out.

We’ve provided videography services to some incredible fashion, clothing and accessory brands. We have captured everyone’s favourite men’s clothing range from Gazman, the stylish yet functional footwear from Bared Footwear, the tailor-made suits from the guys who dress AFL players and celebrities at YSG Tailors, the everyday up-cycled modular bags from Into Carry plus a closet full more!

Fashion videography should inspire, create demand and/or help a customer make a purchasing decision. The most common style of video is the Lifestyle video. These types of videos acts as aspiration your customers to live the life that your clothing provides. In a way, these videos are selling the niche lifestyle that your brand associates itself with and connects with your customers on a deeper level.

Lifestyle videos are usually shot in locations that best reflect the brand. For example, for a streetwear range, we would shoot in the streets while for an adventure or outdoor range, we would shoot in parks, trails and out in nature. This is our preferred type of videography for fashion as it allows us to showcase an outfit in its natural environment.

Using video is a great way to demonstrate the functionality and how the product will perform will in use. ASOS, and many other online retailers, do a great job of this by including videos of the models moving while wearing the clothes shown on their website.

Typically, this type of videography is shot in a studio with a model who demonstrating the wears or who is highlighting the key features. Depending on the type of product, we may even use stop animation to bring it to life.

Who are we?

Good Gravy Media is a Melbourne based video production agency who specialise in providing creative videography services with extensive knowledge of fashion videography. With creative and strategic video production, we can to help your brand stand out on your socials, on your website or on broadcast TV.